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Ty Mawr and make the finals of the Online Retail Awards 2011

21 July 2011

Building Imaginet’s reputation in developing highly effective e-commerce websites, two of our customers have been shortlisted for top awards in the sector.

The Online Retail Awards are an international award open to any company regardless of size or location. Aiming to highlight e-commerce websites offering an exceptional online shopping experience for their customers, they are hotly contested and with two websites shortlisted, it truly reflects Imaginet’s experience and expertise in this area.

Making it through a tough initial judging stage, which saw entries double this year, Ty Mawr and now face stiff competition from the likes of Barclays, Brand Alley and Not On The High Street in the finals.


A bit about the finalists

Ty Mawr sell a wide range of ecological building products including mortars and plaster, paints, insulation plus many more. They provide a great deal of information about all of their products with the design of the site making it all easy to take in. The customer focus is maintained in all areas of the site, perhaps most notably so in the easy to use e-commerce functionality, which enables users to select their products and checkout with ease. This is taken a step further with the quantity calculator that provides a suggested amount of product needed after the user has entered in the required information.

Ty-Mawr offers a unique online shopping experience where users follow a simple four step process that allows them to choose a hamper, personalise it with a design (either their own or one of the pre-made designs), choose a selection of products and then checkout. Some of the highlights of the site include a real-time progress bar that lets users know how full their hamper is, the clear and easy to use design of the site and the option to choose from a selection of premade hampers if the choice is all too much for them. screenshot

Imaginet’s Marketing Manager Paula Dauncey commented on the news,

"Once again, Imaginet's e-commerce websites are being recognised for their quality, functionality and ultimately, their effectiveness in gaining a return on investment. We’ve worked very closely with both Ty Mawr and, who also run Virginia Hayward which is another award winning website by Imaginet, and it is this close collaboration and us becoming intimate with our customers’ business and objectives that leads to success."

The winners will be announced over the next few weeks.



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