National Eisteddfod launches festival app
04 August 2012
Today, the National Eisteddfod announced details of its app for the Vale of Glamorgan Eisteddfod, enabling visitors with an iPhone to access information about the festival with a few taps of the finger.
This is the third time the Eisteddfod has published an app for festival week, and this will be further developed over the coming months, to enable organisers to keep in touch with users throughout the year.
The Welsh Government has contributed funding towards the initial stage of the project, and the Minister with responsibility for the Welsh language, Leighton Andrews, said: “Our new Welsh Language Strategy, A living language: a language for living, places great importance on the role that technology and digital media will play in the future of the language. My ambition is to ensure that everyone can experience all the benefits of new technology through the medium of Welsh, should they wish.
“I therefore welcome the fact visitors to this year’s Eisteddfod can use the latest technology to enhance their enjoyment of the event.”
Eisteddfod Chief Executive, Elfed Roberts, added, “We are grateful to the Welsh Government for their support to enable us to develop the app this year. Using technology through the medium of Welsh is an important part of the Government’s vision for the Welsh language, and we very much appreciate their support this year enabling us to offer an ‘app’ for the third time.
“This ‘app’ is different to the tool published last year and in 2010, and our hope is that our visitors will download the free app before coming to the Maes in Llandow. It’s a great resource for anyone keen to plan their visit, as you can search for activities by day, location and by categories like ‘music’ and ‘family’. It also includes information how to reach the Maes, either by public transport or car, and you can also order your tickets easily by tapping straight through to our online shop from the app.”
This year, there’s a great emphasis on the language and technology on the Maes, and the Welsh Language Technology Festival is held during the week. This is a week of sessions organised by Hacio’r Iaith, aimed at anyone interested in using technology in Welsh. The sessions are held in Cefnlen, sponsored by Imaginet, and this is also the company responsible for developing the new ‘app’.
“We’ve worked with Imaginet for many years,” says Elfed Roberts, “and we are very grateful to them for sponsoring Cefnlen this year. Our hope is that people of all ages interested in using Welsh in social media will call into Cefnlen for some practical advice and help. We are also grateful to Aberystwyth University for supporting this project.”
Speaking from their offices in Cardiff, Imaginet's Marketing Manager, Paula Dauncey, commented:
"We're firm supporters of the National Eisteddfod and are really pleased that we could develop a bilingual iPhone app for the event as well as sponsor the technology festival. We're extremely experienced in developing multi-lingual websites for our clients and hope to share some of our knowledge in this area at one of the week's drop-in sessions."
Details of the sessions in Cefnlen have been published on the Eisteddfod website, www.eisteddfod.org.uk, or can be downloaded as part of the Eisteddfod app.
The Vale of Glamorgan National Eisteddfod is held on the old airfield at Llandow near Cowbridge and Llantwit Major from 4-11 August. For more information, download the ‘app’ or go online.
04th August 2012
- ENDS -
About The National Eisteddfod:
The National Eisteddfod is Wales’ leading festival held annually during the first week of August. The Eisteddfod Festival, the pinnacle of the Welsh cultural calendar travels from place to place, alternating between north and south Wales giving communities across the country a chance to welcome up to 160,000 visitors over an eight day period.
For more information please contact:
Gwenllian Carr, Head of Communications
Imaginet is one of the UK's leading web design and development agencies, creating award winning websites and bespoke on-line solutions that deliver results. The company delivers total solutions combining internet strategy, superb web design and technical delivery with on-line marketing and the highest levels of training, support and customer services.
For more information please contact:
Paula Dauncey, Marketing Manager
Tel: 029 2057 4515