A new website for Drake AV
18 February 2011
Drake AV is a company with a long history in the audio visual market. They are specialists in making audio and visual systems work in harmony for clients such as the Welsh Assembly Government, S4C and UWIC. Feeling that their old website was outdated and lacking in functionality and style in comparison to their competitors, they required an updated, more modern website.
Providing a structured design that brings the Drake AV brand online
The design of their old website didn’t reflect the modern nature of the Drake AV brand. We worked hard to remedy this. Staying true to their brand colours we created a fresh and modern design that met essential usability standards. We used a clear hierarchy of fonts and colours to ensure that all the information they publish is engaging and easy to read. Not neglecting substance over style, the site is underpinned with a strong grid layout and information architecture that ensures a positive user experience for site visitors. We developed the site so that it performs well both technically and visually.
Making the most of their website through a custom CMS
To give Drake AV the control they needed to use their website as a key marketing tool we developed a bespoke CMS. It was important to provide the required functionality without overburdening them with unwanted features. So, before we started work on the CMS we worked closely with Drake AV to pin down their requirements. Some of the key aspects of their bespoke CMS include:
- Full control over all navigation items
- Ability to create pages using different templates
- Control over homepage elements such as the sliding banner and promotional areas
- Ability to set permissions to give different users different levels of access in the CMS