An exciting new website for London Midland train operating company, combining great looks with superb functionality and easy to navigate content.
Visit the London Midland website
Background
London Midland operates train services through the heart of England from London in the south, to Birmingham in the midlands and Liverpool in the north west. It manages 149 stations and operates 1200 services a day, which carry 46 million passengers each year.
The company required a new website that would help to increase ticket sales on-line, convey up to the minute travel information and build relationships with existing and new customers
Solution
Following extensive consultation with the Marketing team at London Midland, Imaginet developed a site that looks amazing and meets all objectives set out by the company. Some key features of the development include:
- A truly attractive design with effective information architecture to ensure that visitors can find key content quickly and simply. Visitors are instantly given the opportunity to search for tickets as well as find the latest information on engineering works or other travel news from the homepage
- The homepage also makes use of a flash carousel special offers from the company, which can be updated via the site's admin system along with several effective navigation tools such as accordion navigation and tabbed document interface to display news and special offers
- Visitors can select to personalise their content from the homepage, choosing to view information on leisure or work travel
- Imaginet integrated London Midland's third party ticketing system into the site combining features such as a 'Cheapest Fare Finder' and a 'Personalised Timetable' service
- The site also integrates live travel content and extensive information on stations and engineering works. A gadget was created to deliver live departure board information onto customers' desktops
- Visitors can register for free email travel alerts, delivered each day during the morning and evening
- Improving relationships with customers, the site offers an online 'delay repay' compensation form and a discussion forum for the company’s Passenger Panel where customers can discuss their views directly with the organisation
- An extensive content management system allows staff to maintain all content in the website including documents, news and imagery throughout with timed publishing
Testimonial
David Whitley, Head of Marketing for London Midland said: "We appointed Imaginet through a competitive tendering exercise for the Go-Ahead Group, and have been delighted at their commitment, dedication and enthusiasm in getting everything we want on time and on budget. There's a real buzz about the team, and they are always quick to come up with ideas and solutions to make our website stand out from the crowd".
