Helping to increase sales and build relationships with trade and customers alike, the Doves Farm website is highly attractive with essential e-commerce functionality.
Visit the Doves Farm website
Background
Doves Farm are organic flour and gluten free flour specialists, making a variety of organic and gluten free products including great tasting bread flours, biscuits, cookies, cereal bars, breakfast cereals, pastabaking requisites. At the heart of the business they are organic flour specialists.
They required a website that would enhance and improve their e-commerce capabilities as well as build relationships with trade customers. The site also had to promote the overall ethos of organic and fair trade products.
Solution
Working closely with the management team at Doves Farm, Imaginet created a highly attractive website that complements the packaging of the products and branding of the company as a whole. Key features of the site include:
- A homepage admin system helps to improve search engine optimisation as staff can change content and links at any time
- Easy to use e-commerce functionality with a back-end system that allows staff to add new products and highlight special offers on the homepage
- A full content management system allows them to add extensive content on the company's various policies as well as promote information on customer services and trade services
- A stockists database allows customers to find a local stockist linked to an interactive map of the UK
- Promoting ways of using their products, the site offers a Recipes Database highlighted on the homepage
- A reviews database encourages customers to engage with the company and share their views on the products
- A Registration and emailing system allows Doves Farm to interact with customers via email newsletters
