A highly attractive and functional website for Covent Garden Flower Emporium, helping them increase their market share in the competitive florist sector.
Visit the Covent Garden Flower Emporium website
Background
Covent Garden Flower Emporium is a highly renowned and popular florist in the UK. The company is well-known locally for its contemporary, modern and sophisticated arrangements and attracts an up-market audience who are happy to pay a premium for the quality product.
With exceptional skills, experience and an enviable client list, the company wished to move their brand on-line, to reach new customers and increase sales.
Solution
Imaginet developed a highly functional website combining a stunning design with a great back-end system enabling Covent Garden Flower Emporium to take complete control of their website.
Particular features of the website include:
- Highly attractive design with the website complementing the company’s off-line brand perfectly, building on the strengths that will instil trust and differentiate Covent Garden Flowers from its many competitors in the market.
- Simple navigation, the site encourages customers to access the information via a variety of routes, e.g. search by colour, occasion, price, etc. as well as by Best Sellers and New Designs, etc. Customers are encouraged to buy at every opportunity with up-sell products being offered at every point.
- An easy to use checkout process linked to a secure payment facility reduces cart abandonment.
- With the product range, special offers and prices and product descriptions changing frequently, the company has an easy to control system from which all products can be managed using Imaginet’s content management system for descriptions.
- The system includes a functional stock control system so that they do not run out of arrangements or can place some products on offer if they have a surplus.
- A Date Reminder Calendar is linked to our Registration and Emailing System so that customers can automatically receive an email or SMS text message a few days before an important date, encouraging repeat purchases.
- The system allows the company to send out HTML or plain text emails to a subscriber list directly from the site and Imaginet have implemented a Pay-Per-Click campaign to drive traffic on an ongoing basis.
