Rather than rework the existing site we built a completely redesigned, responsive website. So now, no matter what device is used to view the Eisteddfod website, the user experience is the best it can be - no awkward zooming, small text or difficult to use navigation.
Enhancements to the way the Eisteddfod brand was interpreted on-line, improvements to content structure and navigation and careful consideration to how the site would be used by different people on different devices all played a large part in achieving this.
The e-commerce section of the website was also addressed during the redesign, with improved navigation through the various sections of the shop, and a more streamlined checkout process.
Some of the biggest improvements to the site came in the form of the ‘My Eisteddfod' section. Key features of this extra functionality include:
- My schedule system to enhance a person's visit by allowing them to create a schedule of their favourite events. Making sure they get the best possible experience of the Eisteddfod and don't miss out on anything.
- Integration with Twitter for registration, making creating an account as easy as possible but also ensuring the strong social element of the festival is continued online.
- A mobile app with find my car functionality and the My Schedule from the website so people could take their itineraries with them to the festival, helping them plan their day.