Targeting a niche market presents a brilliant opportunity to really focus the solution on its needs; which is what we were able to do here.
Imaginet took the time to understand the three target groups and built a site for Doves Farm that had the following features:
- Advanced e-commerce functionality that gives people a safe, secure and effortless shopping experience
- An attractive, professional and user-centred design based on the long established Doves farm brand
- A powerful CMS giving them full control over the site
- Fun interactive features such as 'Add Your Own Recipe' and social media buttons
- Integration with Lakeview, Doves Farm's offline order system
All decisions made were based on what would be best for the users of the site. For example, the main navigation was structured around their core needs: Gluten Free, Organic, Case Deals etc. A recipe section was included to show how Doves Farm ingredients can used to create a wide variety of dishes. Page’s were designed to achieve the perfect balance between rich content and ease of use.