With all these great features and an abundance of useful content, it was important to make sure we didn't create a site that overwhelmed and confused visitors; it was about balance.
To achieve this, the key area was the design of the site. Imaginet created a neat and vibrant website that makes the site easy to navigate and lets the content take centre stage.
Some of the great technical features include:
- Easy online ticket purchasing and social media interactivity through an embedded Twitter feed and Facebook link.
- Advanced profile management for users giving them full control of their purchases and details
- Transport specific technical features such as arrivals and departures information and emergency and engineering works warning systems
- A bespoke CMS giving London Midland full control of the content of the site