Natural Balance completely transformed their online presence with an overhauled design and information architecture, allowing their core brands, nakd and TREK, to exist separately without compromising the user journey or sales.
Building a community has been achieved through recipes, social interactions and information rich content — critical for SEO strategies. Our content management system has allowed us to simplify the checkout process, and reduce basket abandonment — even on mobile devices. The stats speak louder than words: the site has achieved amazing results with increased revenues of over 60% over the same period in the previous year and mobile revenue is up by over 160%.
