wins New Statesman New Media Award image wins New Statesman New Media Award

The much publicised new website,, has been Highly Commended in the renowned New Statesman magazine's New Media Awards 2008.

The New Statesman New Media Awards aim to recognise those that both realise the potential of new media technology and have the commitment and stamina to effectively execute their ideas. Overall, they are looking for technology touching lives. has been Highly Commended in the Inform and Educate category and is the first universally available information service for dads in the world. The service consists of:

  • A brand new website for dads with information on pregnancy, birth, babies, kids, parenting issues and separation/divorce, all from a dad’s perspective.
  • The “Dad Card”; a credit card sized info card, distributed FREE to the maternity services of the UK for midwives to hand out to the half a million expectant dads they meet each year – directing them to the site.
  • Free emails based on their baby’s due date take new dads through the essentials of new fatherhood. Comments and live chats on the site form the basis of this new online community.has received a number of comments from users supporting the entry.

Dave Taylor, Creative Director for Imaginet commented on the news:

"We have thoroughly enjoyed working on and being able to use our skills and experience in web 2.0 technologies for a project that will make a real difference to society. The award shows just how good a job we have done on, it's great news."

The awards took place in London on 2nd July 2008.


02 Jul 2008

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