Imaginet was delighted to win the project to develop the new Late Night London website for Novus Leisure Group.
Originally a website to promote the Group’s own venues in London, the new solution offers party planning in London with the opportunity for any venue to advertise and take bookings on-line.
Imaginet worked closely with the Late Night London team to understand their objectives and scope a new website that would deliver and match their exciting and daring new brand. Core to the solution is an extensive Venues database that can be filtered by location, excuse, occasion, activity and so on, with the venues offering booking forms so that a whole night can be planned on-line.
Another key element on the site is building a strong community on-line with visitors invited to register to gain the most use from the site by setting preferences, a blog and user generated content throughout. We also included a social wall feature so that #hashtags for certain clubs or social media accounts could be pulled directly onto the home or a specific page in the site.
The site is exciting, highly visual and hits the spot for the target audience in London. Imaginet are continuing to work with Late Night London to develop the B2B aspects of the site and build greater interaction. Watch this space!